Wednesday, May 17, 2006

10 Ways to use Business Cards as Promotional Tools

Business cards act as wallet-size advertising. They can be one of our most effective promotional tools, facilitating networking opportunities and generating new business

  • Introduce yourself with your business card in-hand.
  • Find creative ways to inform others of your business giving in appropriate settings.
  • Ask others for their business cards if you are unable to find that special moment and slip them yours after the exchange.

  • Hand out your business cards in pairs, and encourage the recipient to keep one for their files and pass one to their friends.

  • Give business cards to family and friends to distribute.

  • Include a business card in correspondence to existing clients and prospects.

  • Place business cards on boards and in baskets and jars in public places.

  • If you are in a specialized business use your cards as tags or other items. For instance, a florist can punch a hold through the card, take a ribbon and tie the card to the arrangement.

  • Send out thank-you cards to customers periodically, and slip a business card into the envelope.

  • Staple business cards to your company brochures, invoices, and correspondence.
  • You can also insert them in presentation folders, and proposals.

    posted by Cecily | 12:35 AM  

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